We have all heard about the backlash that Google was receiving from the blogosphere we call the internet. There were more crap content sites out ranking the best resources on the web and this has all come to an end with Google’s most recent algorithm update. Many people are referring to this update as the “Google Farming Update” because of its heavy impact on these content farms. The problem for many people is really deciding which type of article, content or even web site will provide valid information for their search queries. Google has taken it upon themselves to throw down one of the largest Google slaps of all time to knock down these low quality hubs for useless information.
How Does The Farming Update Affect Me?
If everything goes as planned this update will really help those who have been taking the time to create high quality content on their sites. However, if you have been heavily relying on external sources for traffic and your rankings you may want to take a second look at your marketing campaign. There are some web sites that have been major areas for so called seo experts and link builders to leverage for links that have lost some major link juice in this transition. Google claims that about 11% of all searches will be altered by these changes. This means that more than one out of every ten searches will now render altered search results from the Google farming update which is an astonishing number if you consider the millions of searches ran each and every day on Google.
If you have been building links on web sites that have been removed from results or otherwise blocked by Google’s antenna you may notice some loss in position on your own web sites SERP rankings. This can of course bounce up and down and during these big changes most sites will fluctuate. However, now may a crucial time to get more high quality back links coming in to your web site.
Make Google Happy With Unique, Fresh Quality Content
You can avoid having problems by continuing to create new and engaging content. If you can try to write for the reader and not the search engine, you may find more favor in Google’s results now than ever before. If you can share something of value people will talk about it and these “natural” links are going to be much more valuable now that the juicy site links are becoming more and more limited. To see a full list of the top sites that lost the most from this update check out this article: Content Farms Hit Hard
Learn More About The Google Farming Update
There is more information about this on the official Google blog on Blogspot and there are all sorts of seo sites throwing in their own 2 cents on the topic. I have read quite a few and if you want more insight into what really is going on here, I really appreciated the concepts and research that went into this post on Jennifer (The Pot Pie Girls) web site. Here article My Theory On Google Algo Change is a great read. Here is another article that has some useful food for thought on the subject called Is Google Punishing Internet Marketers, both bring up some interesting ideas on how to roll with the punches on this one.
If you have a serious online business, you owe it to yourself to learn more about this change and how it may be impacting your traffic, sales and conversions. It will be easy for some to rise above, but if you have been relying on low quality links, you may need to learn some new methods or have your seo team take steps to raise your site and link quality over the months to come. Please feel free to leave any comments on this change below and let the community know if you have seen any negative effects on your own projects when the farmer update went live.
Wishing Everyone Good Luck Keeping Up,
Content Farms And Google is a post from: Webmaster Business Plan
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